Warhol and Claes Oldenburg—the great pop 
artists—did. We still have a terrible gap. We have a 
terrible gap where some—rock and roll, to me one 
of the great art forms of the end of the century, 
still has never gained the respect that is deserves 
from critics. There are people who are rock fans, 
and have written serious books about it, but 
people who are untouched by rock music have 
absolutely no respect for it. There’s a lot of work 
to do here at the end of the century following in 
the McLuhan line. 

Even though McLuhan’s books are long lost and no 
longer read, still, one of his most famous terms is